An Ikea store in the SouthBay Pavilion procuring shopping mall in Carson, California, U.S., on Wednesday, April 21, 2021.
Bing Guan | Bloomberg | Getty Illustrations or photos
Ikea is piloting a furniture buyback and resale program in the United States as it aims to make the company a long lasting fixture at its retailers nationwide.
The pilot plan will be obtainable at its store in the Philadelphia suburb of Conshohocken from Monday via Sept. 19. It will sooner or later roll out to further marketplaces.
Loyalty buyers will be capable to promote their carefully employed Ikea home furniture in trade for retail outlet credit score. The goods will then be offered for resale in the retailer’s “as-is” area at discounted price ranges. Any shopper can join the loyalty application for cost-free.
Absolutely-assembled furniture will be assessed based mostly on its problem, age and functionality, but some classes of goods like dressers will not be qualified for the program.
“We are passionate about earning sustainable dwelling simple and reasonably priced for the many, and want to be element of a upcoming which is better for both people and the earth,” said Ikea sustainability supervisor Jennifer Keesson.
Much more shops are responding to purchaser desire for a lot more sustainable products and solutions, which are far more preferred with young generations. In current months, Gap, Macy’s, J.C. Penney and J.Crew’s Madewell brand name have partnered with resale platform ThredUp to exam the secondhand market.
Piper Sandler’s spring 2021 Gen Z study located that 47% of teenagers have purchased secondhand goods and 55% have bought secondhand. The survey also showed that teenagers allocate 8% of their browsing time to secondhand buys. The semiannual survey gathered outcomes from more than 7,000 adolescents with an regular age of 16.1.
Even though a great deal of the demand has been for secondhand clothing, Ikea hopes this behavior can transfer into home furnishings.