Frank Ocean’s enigmatic luxury label Homer was the communicate of the city when it released outta nowhere final 7 days. It’s still pretty mysterious — no word on that Prada collaboration still — but at least we now have an within look at the brand’s New York flagship.
Homer’s push launch explains that “the retail outlet itself is Homer packaging exploded: made from aluminum and urethane.” Sounds imposing but the final result is truly pretty reduced-key, not unlike Ocean and Homer.
Its unassuming facade, thoroughly clean gray counters, and glass displays are offset by flashy shades that borrow from the debut collection of Homer add-ons. Especially, the wall art is educated by the characters and designs that tell the Homer jewelry and silk scarves, organically uniting the store with the products that it sells.
Since Frank Ocean does not do anything at all midway, he essentially oversaw the store’s structure himself to assure it satisfied his requirements. He did not do it by yourself, of class, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who perform together beneath the moniker of ANY.
Homer’s retail outlet earlier mentioned the New York Jewelers Trade on Bowery is the only position to acquire the brand’s equipment and select up its lush catalog. Nevertheless, prospects can place orders for Homer’s products by contacting or messaging the shop on Sign and they can request a catalog on Homer’s web site, the place they ought to make an appointment to take a look at the room.
No phrase on no matter if Homer’s offerings will ever be available in other places or if it will expand to entire-on completely ready-to-wear, homeware, so on but assume a in the same way understated presence for everything it does heading forward. I imply, Homer’s Instagram web site gathered 6-figures-well worth of followers in mere times and it nevertheless has not posted even when.
HOMER
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
70-74 Bowery
New York Metropolis 10013
+1 212 410 3300